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Women of success Richa Kar and Zivame Founder

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Richa is the prideful founder of Zivame online lingerie store. It comes from a Hebrew word ‘Ziva’ meaning radiance. The way women were thinking and buying their wear has changed practically. Zivame has managed to teach Indian women in intimate wear throughout the country.

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Richa, bravingly pulling out timidity and adding an element of fashion, grew up at Jamshedpur and finished BITS Pilani’s engineering. She worked for a short period in the field of IT and in 2007 obtained a Masters’ degree in management studies from Narsee Monjee Institute. She then cooperated with a global technology company and retailer.

What made her come across in a conservative country such as India with this unique idea of selling women wear online. When asked, she said, ‘It was around March when I realised that during the Valentine’s day sales period, there is a high increase in orders. Fast a quarter of sales were generated online from the lingerie maker.”

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