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Friday, October 22, 2021

Arpita Ganesh is a successful female entrepreneur.

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Arpita Ganesh, also known as the “Indian Bra Lady,” discovered her calling in a unique vocation by developing a lingerie brand that will assist women in finding the right size, fits, and designs at affordable prices.

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Arpita was ready to abandon her ten-year career in advertising after attending a bra-fitting session in New York in order to make a dent in the Indian lingerie industry. In 2008, she launched Buttercups, India’s first high-end lingerie brand, which sold foreign labels and offered customised sizing, fitting, and consultations based on the customer’s needs.

The startup, which was crowd-funded in its early stages, has delivered fitting sessions to over 3000 women. In 2008, she launched Buttercups, India’s first high-end lingerie brand, which sold foreign labels and offered customised sizing, fitting, and consultations based on the customer’s needs. It received angel funding from Kanwaljit Singh, Angie Mahtaney, and others in June of this year. Buttercups is evidence that anything performed with love, no matter how difficult, would find an audience.

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